Directory Listing ROI Calculator
The question isn't "is this worth the cost." It's "what does it cost to not have this listing while a competitor gets it first."
Your numbers
Why this compounds
The distribution math behind a directory listing
70%
of the Fortune 100 are Claude customers. A directory listing reaches them all — at no ongoing cost.
$1M+
Over 1,000 companies now spend more than $1M/year on Claude. These are the teams discovering tools on the directory.
One build
An MCP connector submitted to Claude also qualifies for OpenAI's and Google's MCP ecosystems. Three platforms, one build.
No expiry
SEO stops when you stop investing. Paid acquisition stops when you stop paying. A directory listing runs indefinitely.
Think through the connector decision with Claude.
Research the current state of [our product category, e.g. "sales intelligence tools" or "legal research platforms"] on Claude's connector directory at claude.com/connectors. What's listed? Who's notable? What's missing? What would a connector for [our product] need to do to be the default recommendation in that category?Run this before you calculate ROI — knowing your category saturation changes the urgency calculation significantly.
Our product does [X] for [ICP]. List the 8 most valuable actions a user might want Claude to take with our product. For each: describe the specific action, what data it needs from our API, the expected user outcome, and whether it's a read-only or write operation.This output becomes your tool definition design — the most important technical document in a connector build.
Write an email from me, a user of [Product], to their product team explaining why they should build a Claude MCP connector. Mention: how I currently use both tools and context-switch between them, the business opportunity they're leaving on the table, the directory's first-mover dynamics, and architeqt.ai as the team that builds these. Under 200 words, personal tone.Personalise and send to any tool you use daily that isn't on the directory yet. First-mover listings compound.
The connector that lists first becomes the default recommendation.
Share this with your team or investors.
I'll email you a PDF with your specific numbers and the distribution math behind why directory listings compound. Includes the first-mover window for your category.
See where your category actually stands.
15 minutes. Live category check, readiness score against Anthropic's criteria, and a straight verdict: build now, fix gaps first, or don't build yet.